How Randy Rohde Is Turning Headlines Into Revenue for Businesses Nationwide
In today's competitive landscape of digital marketing, not many experts have carved out a niche quite like Randy Rohde. Serving as the founder of The News Guy and 38 Digital Market, Rohde has built a reputation as a nationally acclaimed PR expert who helps businesses strengthen their online presence, dominate search rankings, and get featured on 900+ media outlets.
From Retail Operations to Press Release Powerhouse
Rohde's career path has been far from traditional. After earning a business education from institutions including Michigan Ross, he started out in retail operations — managing national retail locations, handling multi-unit management, and eventually directing operations for two national retail companies.
But the entrepreneurial spirit website was always there. Together with a group of collaborators, he launched a national service provider, sold it, started another, then settled in Cleveland, Ohio, where he scaled a company to operate in five states — and sold that one too. In the midst of all this that he discovered the power of digital marketing.
The News Guy: Strategic PR Distribution
Currently, Rohde leads 38 Digital Market, a digital marketing agency headquartered in Chagrin Falls, Ohio. Under the banner of "The News Guy," he provides a full range of services engineered to move the needle for businesses.
His core offering is press release distribution, placing stories across prominent news platforms like AP News, Yahoo Finance, Benzinga, and Business Insider. Complementing that core service, Rohde delivers high-profile article placements on leading publications, SEO and local SEO services, white-hat link building campaigns, and PPC campaign management.
A Forward-Thinking Approach to AI and PR
One area where Rohde is particularly innovative is his expertise in AI search visibility. He treats press releases as a form of strategic input for AI platforms — allowing companies to control what AI tools including Google AI Overviews, ChatGPT, and Perplexity communicate about a given brand. This cutting-edge approach positions his clients a significant advantage in the rapidly evolving digital landscape.
Beyond Business: Podcaster, Speaker, and Filmmaker
Rohde's influence extends far beyond client work alone. He produces two podcasts — "Hot Off The Press," a daily show covering press releases, SEO, and digital PR with over 400 episodes, and "Running the Bases with Small Businesses," an interview series showcasing small business stories and insights.
As a sought-after speaker, Rohde has shared his expertise at major events around the world, including SEO Rockstars, the YACSS SEO Conference in Aalborg, Denmark, and Digital Unfiltered. He's lent his expertise to several well-known shows including The Virtual CMO Podcast, the Million Dollar Agency Podcast, and the SEO Video Show.
On top of all that, Rohde carries IMDB credits as a producer, actor, and director — proving he can bring stories to life both in film and in business.
Why Businesses Trust Randy Rohde
In his own copyright: "Visibility without credibility is a missed opportunity." For companies seeking to strengthen their digital presence, improve their visibility online, and future-proof their marketing, Randy Rohde and The News Guy provide a strategic advantage.